A SHORT LOOK AT THE IMPORTANCE OF SPORT IN THE MODERN AGE.

A short look at the importance of sport in the modern age.

A short look at the importance of sport in the modern age.

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This article will discuss a number of the means in which sports have changed over the years.

Tennis is an amazing sport that is played across the entire world. The sport isn't the most available, but if there is a court near you, all you need is a couple rackets and a ball to play. The sport has advanced an unbelievable amount over the years, with some proof suggesting that the game was initially played in ancient Greece. Various sports in the past and now actually have not altered an awful lot, but tennis is one that has transformed enormously. The sport was originally played without racquets and just with the hands, then in the 16th century, they started to move toward using racquets. As tennis is one of the oldest ball sports, there is a lot of history in the game, and that is true across the whole of the western world. In modern times tennis is a hugely business sport which generates massive revenues both for players but likewise for sponsors and occasion organisers. One of the biggest tennis events is held in the British capital every year and thousands of people go to watch. The winner of this event receives a tremendous pay out, so it's highly competitive. Jean-Frederic Dufour, who is the CEO of a watch brand, sponsors the event and sponsors such as this assist to give the competition the gravitas and funding it deserves. Supporting tournaments of this size and esteem helps to highlight a brand as luxury and gives it excellent publicity.

Something that is not usually considered a sport, but likely should be, is skateboarding. The fascinating sport was born sometime during the 1940’s and is somewhat of an evolution from surfing. Sports industry statistics would show that skateboarding is not the most popular sport; even so, it's still growing massively. Lev Tanju formed a skateboarding fashion brand in 2009 and with the growth in popularity in these brands more individuals use up skateboarding. Fashion brands help to popularise the sport, as skate fashion is a huge thing amongst the young of in modern times. If you visit a skatepark anywhere across the world you may notice fashion trends and men and women will be wearing some of the most well-known skate brands.

Rugby football is one of the older foreign sports, and the 1st international game was played between England and Scotland in the nineteenth century. The history of contact sports is an intriguing one, and rugby football has had an important hand in dictating that background. Players today are much fitter, stronger and more talented than they would once be, with much of this advancement coming from funding. Funding is made achievable by things like sponsorships, such as the one Petar Cvetkovic has made with a midland’s rugby side from the UK.

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